StyleTails Editorial Team and Contributors | STYLETAILS

Sara White Founder and Editor of StyleTails

SARA WHITE | Founder & Editor

Sara launched StyleTails in 2012 as the ultimate source of design and lifestyle inspiration for modern pet lovers. With a background in fashion and interiors, including a stint at leading design trend forecaster WGSN, Sara became intrigued with the way pets have increasingly become an extension of our own style and an integral part of the modern family. Inspired by the growing array of beautiful products for pets, and as a long-time pooch (and pussy) hugger, she set about creating a contemporary online space for discerning pet lovers.

Sara is also a commentator on modern pet lifestyle trends – as a regular contributor to WGSN and Time Out London, as well as appearing on BBC London and BBC Radio 4.

@StyleTails // 

George styletails

GEORGE | Treat tester / Trouble Maker

Official dog of StyleTails, George is Chief Product Reviewer / Treat Muncher / Trouble Maker. Rescued from Battersea Dogs & Cats Home – what he lacks in height, he makes up for in attitude. When he’s not road testing London’s coolest pet friendly pubs, bars and restaurants, or giving his woof of approval to the latest pet products and treats (a role he has embraced with gusto), he’s terrorising foxes and perfecting his classic ‘gimme tummy rubs’ manoeuvre.






Louise Glazebrook Darling Dog Company
LOUISE GLAZEBROOK | Dog Training & Behaviour Expert

Louise is one of London’s leading urban dog trainers and behaviourists. Her passion for dogs sees her take on all sorts of projects – from working with Dogs Trust to promote responsible dog ownership in inner city estates, to finding BBC Radio 1 DJ Nick Grimshaw his perfect rescue pup. Louise has published her first book – Dog About Town – How to raise a happy dog in the city. Louise lives in Hackney with her husband, baby son and her deaf Bulldog Cookie. @Darlingdog // 

Anita Kelsey cat-behaviourist 350

ANITA KELSEY | Cat Behaviourist

Anita Kelsey holds a first class honours degree in Feline Behaviour and Psychology (work based BA Hons) and runs a vet referral service dedicated strictly to the diagnosis and treatment of behaviour problems in cats. She is also a master cat groomer, specialising in working with aggressive or timid and phobic cats. Anita is a full member of The Canine and Feline Behaviour Association and resides in Notting Hill with her husband, a successful music producer and two Norwegian Forest cats.  @Catbehaviourist //