One perk of the new year is the arrival of a whole host of new trends. Just as the fashion industry is fast paced, so too is the world of pets, and this year we predict exciting new things for our furry feline friends. From super smart technology, to alternative therapy (yes, really!), here, we round-up the top trend predictions for cats in 2019.

SMART TECHNOLOGY

From fitness apps that monitor every second of activity, to apps that allow us to deliver food straight to our door, there’s no denying that technology plays a big part in our lives. Therefore, it won’t come as a surprise that cat owners are keen to try out pet technology, especially if it affords a better understanding of their cats’ health and wellbeing. 2018 paved the way for a rise in interest in cat technology with one in four pet parents admitting to spending more on technology for their pets that on themselves. In particular, nutrition apps, veterinary telemedicine and fitness trackers are set to come out on top, while cat trackers and a sure thing for 2019.

ALTERNATIVE THERAPIES

Yet again, cat trends take cue from the human world. Last year saw a rise in humans enduring alternative therapies and it seems they’re keen to get their cats in on the action too. In particular, therapies which focus on helping cats’ joints, muscles and wellbeing are becoming more popular, with a rise in aromatherapy, reflexology, naturopathy, massage and even acupuncture expected for 2019.

FRESH FOOD CHOICES

While cat owners won’t be going as far as inflicting fad keto diets or intermittent fasting on their cats, they are set to become much more savvy about what they are feeding them. For example, 47% of pet owners who eat organic foods, treat their furry family members to an organic diet too. This year, expect to see a rise in new pet diets, meal plans, organic treats and more health conscious dining options as owners pay more attention to the ingredients in their cats’ food.

INDOOR MEETS OUTDOOR

The number of indoor cats is on the rise and owners are keen to mimic the great outdoors in their home by offering a range of products, which flawlessly complement their décor choices. Customisable cat furniture which offers the opportunity for climbing, yet which is super stylish is key. From subtle cat towers to all-imposing cat walls, this customisable approach ensures there is something for everyone, suitable for small city apartments, to family homes alike.

BURSTS OF CORAL

Pantone named its Colour of the Year 2019 as ‘Living coral’ so unsurprisingly, we expect to see bursts of this hue in your homes. Described as “Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” Given its fun and lively element, coral will be elegantly infused throughout cat accessories. From vibrant collars, to its careful incorporation in cat toys, we are fully on-board with the introduction of this colour into the cat world.

TEXTURES

With a desire to treat our felines to the finer things in life, terrific textures will be at the heart of product choices. From lavish furs, to luxurious knits, a focus on quality materials will have shoppers searching for beds, litter trays and scratchers of the utmost of quality. This offering will be chic and in line with the latest interior design trends to add to your home’s décor, rather than deter from it.

When it comes to trend prediction for cats, 2019 is set to be an exciting year, infused with an abundance of beautiful colour, stylish design and a focus on keeping our cats fit, healthy and happy.