6 Things to Consider When Choosing the Right Pet Food

How to choose the best pet food

*We have worked with our carefully chosen partner Scrumbles to bring you this post.

It’s impossible to overstate the importance choosing the right pet food when it comes to your faithful friend’s health, wellbeing and behaviour. The right pet food will nourish your pet and set them up for a long and healthy life. The wrong pet food can do real harm, physically and even behaviourally. But with so much choice and contradictory advice, it can be a minefield out there.

After seeing the pet food industry from the inside out, and unable to find a quality pet food that didn’t cost the earth, husband and wife team Aneisha Soobroyen and Jack Walker, along with their beloved pup  Smudge and kitty, Boo, decided to launch Scrumbles. Together we bring you this essential guide to choosing the right food for your pet.

scrumbles natural health food

This information is intended as guidance only. If you are concerned about your pet’s diet or health, always speak to a qualified animal nutritionist. 


Your pet’s breed and life-stage will play a huge part in deciding on the most appropriate food for them. Growing puppies and little kittens have very different nutritional needs to older animals; they require plenty of protein and fat to fuel their rapid development, plus a good puppy or kitten food like Scrumbles will also include added DHA for brain development – they are learning so much at this age after all!

Size, breed and lifestyle will also play a role in your decision as every dog and cat are different. Feeding a small, lower-activity dog like a French Bulldog a food designed for a larger, high-energy breed like a Pointer could result in obesity. Size also an important consideration when it comes to kibble, as your dog needs to be able to eat the food easily safely. Look for foods like Scrumbles that offer targeted formulations for pets of different ages and breeds, rather than a one size fits all diet.

best cat food


For a long time, we pet parents were kept in the dark when it came to what actually goes into our pet’s food, with undecipherable ingredients and mis-leading labelling. And with no shortage of horror stories in the press, it’s no wonder we are now educating ourselves better when it comes to ingredients.

Legislation regarding pet food in the UK originates from the EU and the guiding principal is that it must be produced in hygienic conditions, fully traceable, as well as being safe and not harmful to pets or people. This is a great start but ‘safe’ is really the minimum you would expect when it comes to food. What we really want is food that’s healthy, nutritious and beneficial to your pet’s health.

It’s worth noting that what goes into your pet’s food not only affects their physical health but can impact on their behaviour and trainability as well.


The key ingredients to look out for when it comes to a good quality pet food are:

  • Named Animal protein – high-quality pet food should be packed with animal protein. Scrumbles uses a blend of fresh and dried chicken in their food, with their puppy formulation loaded with 64% and their kitten food a huge 77%.
  • Animal fats – for a healthy brain, skin and coat.
  • Carbohydrates – whilst these should be lower down the list for both cats and dogs, they need these to provide the right balance of dietary fibre and as sources of energy, but you should be looking for good quality carbohydrates like rice and oats, rather than nasty fillers. Cats are obligate carnivores, so carbohydrates should be further down the list of ingredients.
  • Vitamins and minerals – look for the right balance of vitamins and minerals for your pet. As a rule dogs and cats need a food that provides that provides essentialVitamins like A, D and E. The amount of calcium phosphorous and magnesium should also be carefully formulated to avoid health issues.
  • Omega 6 and 3 – which are essential for brain development, immune function and healthy skin and coat.


The things to avoid are:

  • Pea protein – this is a cheap filler commonly being used in pet food in place of proper animal protein
  • Fillers – ingredients like corn, wheat, soy and potatoes which are used to bulk up cheaper pet foods
  • Un-named meat sources – many leading pet food manufacturers use animal derivatives and un-named meat sources. This allows them to change their ingredients regularly to get the lowest price. Choose named meat sources where possible so you know exactly what your furry friend is eating. 
  • Allergens – like wheat, beef, pork, eggs and dairy
  • Salt, sugar, artificial colours, flavours or preservatives – current labelling regulations mean that pet food brands can hide these ingredients in low quantities. Always look for a food that has consciously omitted these from their recipes.


MYTH #1: Meat Meal

Despite some common mis-information, meat meal is not always bad. While many pet food companies are using “no meat meal” as a way to suggest a superior product, a good quality meat meal is a great source of protein and essential amino acids, as it includes nutritious parts of the animal including bones and offal. And contrary to popular belief, meat meal isn’t full of nasty bits like hair, feathers, hoofs. UK regulations ensure that meat meal must be virtually free of these things.    

MYTH #2: Grains

You may also have noticed lots of pet food companies now creating “grain free” foods after owners have become more aware of the non-nutritious fillers used in pet foods. Grains do not have to be avoided altogether – the vast majority of sensitivities in pets are related to gluten from wheat. Good grains like oats and rice can be very beneficial. In fact most vets will recommend chicken and rice to settle sensitive tummies.


More than ever, we pet parents are voting with our wallets, and we are more likely to buy from companies whose values and ethics align with our own. The type of company that makes your pet’s food will in large-part determine their ethos when it comes to ingredients, standards and how they treat their staff and customers. Look for companies who do good, like Scrumbles, who have been awarded accreditation by the Ethical Company Organisation and also donate 10% of their annual profit to animal welfare causes.


Knowing where your pet’s food is made is an important step in not only ensuring certain quality and standards, but also in reducing your carbon footprint. The UK market has seen an influx of foreign-produced pet food, however we prefer to support local brands like Scrumbles that make its food in the UK.  


Regardless of how many wonderful ingredients are in your pet’s food, it’s of little use if your finickity friend won’t eat it. This really is a case of trial, error and a little persistence. The most important thing is making sure your dog or cat is getting the best possible nutrition, so if at first, they don’t take to their new healthy food – try and try again. It’s always a good idea to introduce a new food gradually, over 7-10 days, giving your pet a chance to adjust. The good news is that Scrumbles’ in-house taste testers Smudge and Boo, have given all its recipes their paw print of approval!

6. PRICE  

As devoted pet parents, we all want the best for our furry friends, and there are pet foods out there to suit all budgets – from cheap supermarket brands, right up to freshly prepared, organic free-range meals. Look for the best quality ingredients you can find for the most competitive price. Frustrated by the lack of quality food at an accessible price point, Jack and Aneisha from Scrumbles have priced their range very affordably, with 2kg packs of their dog foods retailing for £11.49, and their 750g cat foods for £6.99.

Find out more about Scrumbles and try their healthy, tasty and affordable pet food at scrumbles.co.uk.

Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.

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