Does anyone really need a ‘good’ reason to adorn an entire London underground station in cat pictures? The answer is most certainly no, and that’s exactly what creative collective Glimpse plan to do with their C.A.T.S. project (Citizens Advertising Takeover Service).
Why might you ask? Why not! According to Glimpse, who are currently crowdfunding on Kickstarter, they are doing this because a) it would look amazing (no arguments there!) and b) advertising is annoying and its exhausting being bombarded with it all the time. True dat.
Now before you go thinking this will never happen, Transport for London has already confirmed that if they can raise £20,000, they can do a whole platform in one of the smaller stations – any higher and they’re in the big leagues.
The group had the following to say on their Kickstarter page:
“We know this is a silly project. But what if we did this around the whole country, or in every major city in the world? Cats everywhere!
“Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps we’ll start to realise that buying stuff isn’t making us happy.
“Maybe cats won’t make us happy either, but it’s got to be better than insurance adverts. Maybe during this moment of cat related calm we might have a brilliant thought, or a dumb one or even… spend a moment thinking about nothing at all.”
So how can you get involved in this wild pussy party? For £5 Glimpse will provide you with a limited edition C.A.T.S Ad blocker, which will replace all online ads on your computer with images of cats #winning!, for £30 you will receive a special C.A.T.S. T shirt and for £100 or more, your cat will be actually featured in the ads – WHOAH!
What are you waiting for? Check it out at Kickstarter.com.