NEWS: Oh My Dog! WildWash Launch First Dog Shampoo Adverts

WildWash Natural Dog Shampoo Launch First Advertising Campaign

OH MY DOG!  The first ever advertising campaign from all-natural dog shampoo brand WildWash takes the canine cake.

They say that some dogs look like their owners but WildWash’s first ever advertising campaign takes the concept to a whole new level. The all-natural dog shampoo brand which launched with StyleTails last month is the brain child of Diet Coke ‘hunk’ Andrew Cooper and his wife Jane. In their first ever print campaign for the lush range of grooming products, advertising agency BETC London have styled three iconic canine pedigrees, with a cheeky twist.

WildWash Natural Dog Shampoo Launch First Advertising Campaign

Starring immaculately groomed models with gloriously glossy tresses, the campaign looks like something you’d see flicking through the pages of a posh glossy like Vogue, or should we say……Dogue. Shot by international fashion, music and celebrity photographer Simon Harris, with canine hair styling courtesy of leading stylist Sally O’Neill, WildWash’s ‘Luxury hair care, for dogs’ is brought to life in three print executions featuring human models styled as: ‘The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’.


The result of 10 years of research and passion, WildWash is the UK’s first all-natural pet grooming company, boasting 3 Star certification from ASCAS (Animal Shampoo and Cosmetics Association Standards). Formulated by one of the UK’s leading boutique apothecaries, WildWash products use a diverse and holistic mixture of plants, botanicals and essential oils for the ultimate in gentle, luxurious care for all types of fur and coat types.

Andrew Cooper, founder WildWash explains, “A passion for my pets lead me to open Mutz Nutz, a leading London pet boutique and spa, over 10 years ago. I was inspired to create WildWash after noticing a real lack of environmentally conscious, quality grooming products.”

Neil Dawson, Executive Creative Director BETC London comments, “As well as being a highly successful model, Andrew Cooper is an entrepreneur and an animal lover. We are very excited to be working with him again, this time on his own venture. We’ve created some high end assets to launch what is a very high quality range of products.”

Shop the entire WildWash range of natural dog shampoos including formulations for light coats, itchy dry skin, dark, oily coats and puppies in store at StyleTails now.

What do you think of the campaign?

What other breeds would you like to see brought to life by WildWash?


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Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.

1 Comment

  • Reply October 30, 2013

    Alex Frith

    A little creeped out! Very clever though. It’s a little like the video for the dance track of summer ‘Let’s Jack’.

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