WHAT’S HOT: Waggo’s Americana Collection Sets Tails Wagging


We’ve been a bit obsessed with Waggo for a while now, and their fresh new Americana-inspired Spring collection has certainly got tails wagging.

Launched in 2011 by Regine Raab, playful Brooklyn-based label Waggo can always be relied on to inject some fun and fashion into their canine collections. Their new Spring range of beds, bowls, toys and accessories effortlessly draws on classic Americana and nautical themes, reminiscent of lazy days spent soaking up rays by the lake, playing fetch and looking generally cool.

Floats My Boat Buoy Dog Toy, £X

Floats My Boat Buoy Dog Toy, £10

Stars, stripes and nautical shapes are given a bright pop of colour for this latest collection. Their bold and beautiful buoy toys, made from durable non-toxic rubber, are the perfect way to have some splish-splashin fun with your pup in the pool or at the beach.

Seeing Stars Dog Leashes, £X

Seeing Stars Dog Leashes, £14 -£16

Seeing Stars Dog Bowls, £x-£x

Seeing Stars Dog Bowls, £11 – £14

For canines with a conscience, Waggo’s Seeing Stars collars and leads are made from recycled plastic bottles and also come in a range of contemporary colour options to suit their ever-changing moods.

And hard day’s play deserves a suitably stylish place for some kip, so Waggo’s nautical inspired Engineer Stripe beds made from super-soft Japanese fabric are the perfect place for a puppy power nap.

waggo dog bed

Engineer Stripe Circle Bed, £65 – £110

Do what any awesome person would do and shop the collection now – Waggo ship to the UK and Europe via their website: Waggo.com


Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.

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