Pets at White Cross Vets relax to the sweet sounds of soothing music specially designed to reduce stress.
A few weeks ago we broke the news that Sony had created Animalia, a range of groovy gadgets for pets including some seriously banging cat headphones. Despite this little stunt being an April Fools prank, it turns out that it’s not too far from the truth. Family run White Cross Vets in Tividale have this week launched specially composed music, designed to sooth stressed out pets.
Some poor pets react to a trip to the vet like we do at the news of an impending root canal – with dread, fear and horror. For those that have the misfortune of staying in for an operation and recovery, it can be a strange and confusing experience.
In a bid take make a vet visit a calm and happy affair, White Cross Vets have taken an innovative new approach after discovering the benefits of psychoacoustically designed music. “The music being played to the dogs has been designed following pioneering research into how the canine nervous system responds to sound and the music is twice as effective as conventional classical selections in reducing canine anxiety behaviours,” explains Craig Harrison, Clinical Director at White Cross Vets. “The calmer a pet is then the less likely they are to become distressed in a new environment and the smoother their recovery process will be,” he adds.
Not only are the Vet’s canine and feline patients enjoying the soothing sounds of these sweet tunes, they are also treated in separate areas to make the experience even more pleasent. “Pets often become stressed in strange or unfamiliar environments and cats and dogs have very different trigger points and senses which is why we have separate wards, separate music and separate scents for each area,” says Craig.
The music for dogs, which has been written by a dog and psychoacoustic expert, and the music for cats which has been scientifically designed using a sonic program composed in cooperation with the Japan School of Music Therapy and Azabu Veterinary University’s Man & Animal Relationship Research Team has had some astounding effects on our four legged friends.
When played to dogs, the psychoacoustically designed classical piano arrangements induced calmness in 70 per cent of dogs in charity shelters or kennels and 85 per cent of dogs in households according to research.
This new concept is being rolled in White Cross Vets‘ 11 other practices across the UK by the end of the year.
Does your pet hate going to the vet?
Have you even played soothing music to your pet?
Do you think it could reduce stress?