EVENT: PupAid 2012- Primrose Hill

Celeb support at PupAid 2012, Nicole Appleton, Liam Gallagher, Marc the Vet, Sarah Harding and Meg Matthews

Hopeful hounds battled it out under scorching sun on Primrose Hill last Saturday at PupAid 2012 to raise awareness of the cruel puppy farming trade.

The sun gods shone (a little too) favourably upon PupAid 2012. The celeb-filled event which aims to raise awareness of the cruel puppy farming trade chose possibly the sunniest day of the otherwise soggy summer to host their 3rd annual event, this year moving from Brighton up to posh Primrose Hill.

The park was buzzing with hundreds of hopeful hounds (and hot dogs) who battled it out for prizes including Campest Dog in London (sponsored by Gay Times…….naturally), Prettiest Bitch, Best Celebrity Lookalike and Best in Show which went to a very sweet little boy with an amazing three legged dog.

Sarah Harding and Meg Matthews judge the ‘Campest Dog’ competition

You couldn’t move for the celebs and their pampered pooches including Liam Gallagher and Nicole Appleton with their two Dachshunds, David Walliams’ very famous dog Bert was in attendance (although, unfortunately without David and Lara), Sarah Harding from Girls Aloud and David Bowie…….no wait, there was a dog that LOOKED like David Bowie. Not David Bowie himself. Easy mistake to make.

Wearing the cone of shame……with PRIDE

Lilly from LoveMyDog with Rabbit

Too hot for some – Doggy paddle time

Leo Gregory and Hannah Greenow

About Puppy Farming and What You Can Do

PupAid aims to raise awareness of the horrific puppy farming trade which is the mass commercial production of puppies purely for profit and without a thought for the welfare or happiness of the dogs.


  • Ask to see the puppy’s mother, which should be present.
  • See the puppy in its breeding environment and ask to look at the kennelling conditions, if they were not raised within the breeder’s house. If you suspect the conditions are not right, then do not buy the puppy.
  • For a pedigree puppy always go to a reliable and reputable Kennel Club Assured Breeders which you can find here. If you want to find breeders currently with puppies visit the Kennel Club’s Find a Puppy website here or call 0844 463 3980.
  • Be prepared to be put on a waiting list – a healthy puppy is well-worth waiting for.
  • Ask if you can return the puppy if things don’t work out. Responsible and reputable breeders will always say yes.
  • Be suspicious of a breeder selling more than one (maximum two) breeds, unless you are sure of their credentials.
  • Consider alternatives to buying a pedigree puppy like getting a rescue dog or pup.


  • Buy a puppy from a pet shop – these have often come from puppy farms.
  • Pick your puppy up from a ‘neutral location’ such as a car park or motorway service station. This is a common tactic used by puppy farm dealers.
  • Buy a puppy because you feel like you’re rescuing it. You’ll only be making space available for another poorly pup to fill.
  • Be fooled by a Kennel Club pedigree certificate. These are often faked by puppy farmers who are already operating illegally and have no qualms about forging paperwork. The majority of puppy farmers will not register their litters with the Kennel Club. If in doubt check with the Kennel Club.

Prospective buyers who suspect they are meeting a puppy farmer or agent should never agree to purchase the puppy – this simply fuels the trade, causing even more puppies and breeding bitches to suffer. Instead they should report the incident to their local authority or Consumer Direct on 08454 04 05 06.


Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.


  • Reply September 9, 2012

    Alex Frith

    Looks like it was a fantastic day. We didn’t make it down in the end as went to meet our potential Boston Terrier to be – following Mark’s Where’s Mum advice obvs!

  • Reply September 12, 2012


    What a fantastic day we all had!! And so many more people must be aware of puppy farms now. Because of the brilliant location many people stayed on who had just come to walk their dogs or enjoy the glorious weather

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