EVENT: Old Spitalfields Market – Paw Pageant

Imagine my near, pants-wetting levels of excitement when I was asked to judge the Paw Pageant at Spitalfields Market last Monday in support of Battersea Dogs and Cats Home. For the second year in a row, the coolest canines came from far and wide to compete for fame, glory and mostly for treats…….but also for GLORY damn it!

The atmosphere was abuzz as the day kicked off with a catwalk (eeeerrr dogwalk?) show from East London label – LoveMyDog. The crowd ooohhhh’d and aaaahhh’d as 17 delightful dogs from Great Danes to Dachshunds strutted their stuff in some super stylish threads including LoveMyDog’s Hoxton Tartan, Harris Tweed and even some classy headwear……nothing sets off an outfit like a deerstalker cap.

Backstage Shenanigans

Great Danes Bellamy and Puppy (father and son) wait patiently to get suited and booted

Dixie in her pink Pixley Tweed waiting for her big moment

Co-host of BBC London’s Barking at the Moon – Anna Webb and her pooch Molly

The two Frenchies Huxley and Rupert went on strike claiming they couldn’t go on without Champagne and cigarettes.

The Danes Bellamy and Puppy, ready for any weather in their Fisherman Macs

Keith (a la Richards) ready to rock n’ roll

The Show Must Go On!

After some hissy fits, torn up waivers and indiscriminate weeing (it was something like a Dior runway show I imagine), The LoveMyDog show kicked off with father and son duo Bellamy and Puppy. The Great Danes wowed the crowds with their walk (which was compared to Gisele’s), their lovely silver coats and of course their MASSIVE SIZE.

Host Robin whips the crowd into a tail chasing frenzy

Rabbit, Alfie and Buddy modelling the Wilmot knitwear collection

Alfie modelling the yellow Wilmot sweater

Miniature Schnauzer in Red Winkley Rain Mac

Jack Russell Buddy in his Appleby Harris Tweed Coat

Dixie in Pink Pixley Tweed Coat and Cap with matching doggy carrier

Rupert and Huxley in the Sidworth Tweed Collection…..finally got their champagne fix

Lenny in Spencer orange corduroy….with the worlds longest tongue

Molly in Yellow Spencer Corduroy and matching cap

Huggy in Green Crispin Corduroy Coat

The two Murphies in the Red Melton Wool coats

Lenny (and his tongue) in a Blue Swanfield Bandana

Rabbit in a bespoke creation only fitting for the finale

The Paw Pageant

The excitement was palpable as the crowd waited for the Paw Pageant to commence. With categories like ‘Best Bitch in the Ditch’ and ‘Dressed up to the K-Nine’s’, it was every dog for himself. Myself and my fellow judges – Anna Webb co-host of BBC London’s Barking at the Moon along with Lilly and Lesley-Ann from LoveMyDog took our seats at the end of runway ready to be dazzled and amazed by the doggy talent on offer.

Here’s the best bits……………..

The Judges – Lesley-Ann, Lilly, Moi and Anna Webb (left-right)

Shitzu in the Dressed up to the K-9’s category as a Venitian Gondolier. Bellissimo!

Slightly reluctant Chihuahua competes in ‘Dressed up to the K-9’s’


The Pearly King and Queen

My personal favourite – NINJA DOG!

A Royal Wedding – William, Kate and Pippa competing in the ‘Dead Ringer’ Category

Pomeranian competes in the ‘Best Show Off’ Category

Myriam and her four month old French Bulldog Pup Bidou who took home two prizes on the day

Molly has a kip while the judges deliberate

An Australian Shepherd competes for the title of ‘Best Bitch in the Ditch’

And finally………………………..

Two male dogs were joined in holy matrimony – How modern!

A great day was had by all, lots of money was raised for Battersea Dogs and Cats Home and then we all lived happily ever after……….

The LoveMyDog collection is available online at www.lovemydog.co.uk



Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.


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